Indiana Fever Announce New Partnership with Global Sports Brand
Fever Team Up with Tissot for Exclusive Timekeeping Deal
Multi-Year Agreement Includes Game Clock, Shot Clock, and Team Marketing
The Indiana Fever, a professional basketball team in the Women's National Basketball Association (WNBA), have announced a new multi-year partnership with Tissot, a global luxury watch brand. The partnership designates Tissot as the official timekeeper of the Fever, providing the game clock, shot clock, and other timekeeping services for all Fever home games at Gainbridge Fieldhouse.
In addition to the in-game timekeeping, Tissot will also have a significant presence in Fever marketing and branding initiatives. The partnership will include Tissot branding on the Fever's game uniforms, courtside signage, and other team assets. Tissot will also have a presence at Fever home games, including a branded activation area where fans can engage with the brand and learn more about Tissot's products.
The partnership between the Fever and Tissot is a strategic alliance that aligns with both organizations' shared commitment to excellence and precision. Tissot is known for its high-quality timepieces and its dedication to accuracy, while the Fever are renowned for their competitive spirit and their pursuit of success on the court.
Benefits for Fever Fans
The partnership with Tissot will provide several benefits for Fever fans. Fans will have the opportunity to interact with the Tissot brand at home games and learn about their latest timepieces. Tissot will also provide exclusive promotions and giveaways for Fever fans throughout the season.
Commitment to the Community
As part of the partnership, Tissot and the Fever are committed to giving back to the community. The partnership will include joint initiatives focused on promoting basketball and supporting youth sports programs in Indiana. Tissot and the Fever believe that sports have the power to inspire and empower young people, and they are dedicated to making a positive impact on the community.
Quotes from Fever President and Tissot CEO
"We are thrilled to partner with Tissot, a world-renowned brand that is synonymous with precision and excellence," said Fever President and General Manager Tamika Catchings. "This partnership is a testament to the Fever's commitment to providing our fans with a first-class experience, and we are confident that Tissot will be a valuable addition to the Fever family."
"We are excited to partner with the Indiana Fever, a team that embodies the values of excellence and precision that Tissot stands for," said Tissot CEO Sylvain Dolla. "We believe that this partnership will provide unique opportunities for us to engage with Fever fans and support the growth of basketball in Indiana."
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